Technology is today forcing organizations to rethink their business models, organization structures, processes and the Marketing function is no different. Undoubtedly, modern marketing leaders must rewire themselves to a new…
Posts tagged as “attribution”
The idea of leading with creativity and not technology coming from a professional who is offering Martech solutions as one of his key services might sound blasphemous. But meeting after…
COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that we knew about the way the world conducted business prior to March 2020 has…
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…
Almost every meeting with the leadership team of the client starts with the following questions: Where are the actionable insights? What is the business implication of all the data driven…
Customer Contact Centres are undergoing a transformation globally. I wonder why they have taken such a long time to evolve, maybe because it was a process thing. For marketing teams,…