COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that we knew about the way the world conducted business prior to March 2020 has changed, and it will continue to change. In the next few quarters consumer behaviour, changed media consumption, partial relaxation of restrictions, drop of discretionary spends and many other factors will define a new normal for more than just purchase patterns.
Indian companies have also taken a hard hit with Indian consumer preferences undergoing change. Not only is this pandemic coercing consumers out of their normal practices but it is also shaping them to adopt new habits that many expect will continue in the long term.
Millennial’s have been India’s biggest spenders, as they move into their prime earning and spending years. Read on for more insights.
[pdf-embedder url=”https://cxmlab.com/media-bucket/2020/07/Are-we-ready-for-the-new-normal-post-COVID-19-1.pdf”]
Neeraj Pratap
Neeraj Pratap Sangani is a Customer Experience Management & Marketing specialist with more than 29 years’ experience in business/marketing consulting, brand building, strategic marketing, and digital marketing. He has developed and executed connected customer experience strategies, CRM projects, data integration projects including customer life cycle management, customer segmentation and customer engagement for clients across different verticals like BFSI, Auto, Consumer Electronics, Retail and Durables, Agro-Chemicals & Print Media. Neeraj is an Alumni of UCLA Anderson School of Management. A certified Behavioural economist. A post graduate diploma holder in Human Rights. A writer, director, and actor.
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