There are too many articles and too many people talking about the top trends in marketing, technology, analytics, customer experience in the new year. Too much noise and too many…
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Posts tagged as “data”
COVID-19 is a black swan event, a human tragedy with a long-term economic implication. Everything that we knew about the way the world conducted business prior to March 2020 has…
We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).
Vice-President, Sales & Marketing and Member of the Leadership Team. Mercedes-Benz India Santosh Iyer is currently associated with Mercedes-Benz India as the Vice-President, Sales & Marketing and the Member of…
It has been an unprecedented week. We have been aware of the danger for some time now and have been moving in the lower gears, waiting, watching, anticipating a little,…
Storytelling comes naturally to marketers and advertising folks, but the dynamics are now changing. More and more decisions are being taken based on data. Today companies are amassing more data…
Users are demanding greater privacy, transparency, choice and control over how their data is used or misused. It’s apparent that the web ecosystem needs to evolve and evolve very quickly…
There is a huge amount of organised government data available for organisations to leverage but how many are doing it? Countries around the world are embarking on significant modernisation of…
Well, we have come to the ‘edge’ of 2019, let me now try and show you what the future looks like. Welcome to Edge Computing. Edge Computing is a distributed,…
In the Martech and Data Analytics world we listen to a lot of jargon thrown at us (we also give it back in equal measure!). Some of the buzz words…