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Posts tagged as “cmo”

The Next Act for CMOs

Neeraj Pratap 0

I have been reading with great interest about how the role of the CMO is changing and evolving. The base data used in all the headlines is alarmist. Sample some…

The Data Analytics Reboot: Is pre-Covid19 data irrelevant?

Neeraj Pratap 0

We live in strange times in complicated times. We also now live in a world that is driven by digital and data and analytics. The data that we collect is supposed to help us take decisions that will help the customer decide in favour of our product at the timing of his choice. But as we reflect today, this is the old-fashioned world (albeit, not so long back in the March of 2020).